You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. You need to align your page with search intent to stand the best chance at ranking. If you want to rank your homepage, read our guide to homepage SEO. If you run a local business and want to rank in local search, read our guide to local SEO. You need your posts and pages to rank higher on Google for the most important keywords in your niche. Try my free AI-Powered Blog Title Generator Tool to get dozens of SEO-friendly headline ideas to make your blog posts stand out today.
How to Rank Higher on Google in 10 Steps: Your 2025 Guide
Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach. Generally, WordPress might be better for those seeking deeper customization and control over SEO. Yoast makes it really easy to optimize your site using the keywords that you choose. When your site is easy to navigate and everything moves quickly, visitors have no cause for frustration.
- The more up-to-date your pages are, the better chance they have of reaching the top of the SERP.
- And each one is recommended by Google in its guidance on improving local rankings.
- In all, 7% of SEOs think these citations are the most important ranking factor.
- With Long Tail Pro, I can quickly see that the top 10 sites in Google for business ideas are quite authoritative.
You can also see the estimated amount of traffic you’re getting from that AI Overview. AI overviews are more dynamic than traditional search results. If you can check off each of those items, you’re ready to submit your SEO Anomaly URL to Google and have them re-index. But just before you do, use this final qualify checklist to ensure you’ve got everything in place. Join professional networks, create case studies, collect client testimonials and get relevant certifications for your industry.
Handling Large Datasets
It’s not just about what keywords people use but why they’re using them and what they hope to achieve. Remember to optimize title tags, meta descriptions, headers, and image alt text with targeted keywords. Improve page structure with descriptive URLs and optimize page content for readability and user engagement.
If I had targeted the keyword “business ideas”, I would probably be getting almost nothing (because I wouldn’t be ranking). While a few hundred visitors each month won’t change your business overnight; imagine multiplying this by hundreds. I have hundreds of articles on my blog here and rank for lots of different keywords. So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start.
Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. Almost overnight, the page shot to #1—and it’s been there ever since.
This algorithm works similarly to the way we humans understand and process language – and is therefore called Natural Language Processing (NLP). Other great tools for monitoring keyword rankings are Ahrefs and RevenueCloudFX. But just how can you get your chosen keywords to rank at the top of search results? To start, you can follow the simple eight-step process below to make sure your keywords are really working for you. For example, let’s say you own a dog grooming business in Chicago, Illinois.
THE BLOG
We looked at how Google determines the rankings in search result pages and the most important factors it considers. With that, we also explored how you can influence those factors to help your website rank higher when your customers are searching for businesses like yours. Since you now understand the factors that come into play, let’s look at some concrete actions you can take (even today) to improve your search rankings. Overall, these are minor changes that improve the search results and tailor the right pages to specific queries. We’ve researched exactly how many times Google changes how they rank websites per day is, so keep reading. The more external links you have leading to your content, the more Google will trust your site, and you’ll rank for more keywords.
Typically, these keywords appear in positions 5-15 in Google Search Results. People often use search engines to find businesses near them. They might search for “best bakery near me” or “plumber in city name.” Local SEO helps your business show up for these searches.