Generally speaking, the more links a page has—from external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important today. It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site.
Promote Your Content Strategically
A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. Maybe try putting a “print” plugin button aboveyour articles. Sometimes I print them to read at a later time, but the formatting gets messed up when I try to print. “news” is usually a news keyword, probably difficult to rank for. You can use some information from other sites as long as it referenced well.
- If you’re first starting out, this keyword should be a long tail keyword.
- Michael DeVault is a career journalist with more than 20 years in media and marketing.
- App Radar monitors when and how often your or competitors’ apps get featured, which is excellent for understanding how this promotion works in your market.
- You can see an example of timestamps and labels on our video about YouTube SEO.
Create Eye-Catching & Engaging Titles
You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you. Which is the type of thing that bloggers and journalists LOVE to link to. It was getting a decent amount of search engine traffic every month. It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor. Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. And so putting your keywords at the start can suggest to its algorithms that these words are the most important.
Understanding search intent is crucial for creating content that truly meets the needs of your audience. It’s not just about what keywords SEO Anomaly people use but why they’re using them and what they hope to achieve. Remember to optimize title tags, meta descriptions, headers, and image alt text with targeted keywords. Improve page structure with descriptive URLs and optimize page content for readability and user engagement. Lastly, utilize header tags (H1, H2) to structure your content effectively. By implementing these strategies, you can improve your local ranking on Google and increase the visibility of your business in local search results.
While creating something better, you also want to ensure your content aligns with the search intent and user expectations. However, when a site accumulates many broken links, it can impact your rankings negatively. With significant web traffic from mobile devices, ensuring your website is mobile-friendly is crucial.
Ensure consistency in your NAP information across all directories. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page.
Second, I looked at what was already ranking on the first page. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword. It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes. Obviously, there are times when long-form content doesn’t make sense (like for an ecommerce category page).